REALTOR.COM® traffic surges in July
Consumer interest in real estate surged in July with significant month-over-month increases in both traffic (29 percent) and time spent on site (26 percent) on Realtor.com, according to COM Score Media Metrix.
Year-over-year page views on Realtor.com and the Move Network increased by 22 percent and 11 percent respectively, according to COM Score, as consumers spent more time searching properties in popular and unexpected metro areas than this time last year. “As interest in local real estate markets picks up, consumers actively engaged in real estate search continue to invest their time on Realtor.com and on the Move Network,” says Lorna Borenstein, president of Move, Inc. Borenstein continues by pointing out year-over-year traffic on Realtor.com increased by 9.5 percent, despite the fact that traffic within the real estate category declined by 1 percent, and consumers spent 24.7 percent more time in July on Realtor.com than on the next closest competitor.
Source: Real Trends